Leading the implementation of member pricing across end-to-end customer journey for web and app.
Member pricing - Everyday Rewards
Leading stream of work to enhance product price display on deli items to improve price perception. Estimated potential uplift in revenue $12M+.
Improving price perception of deli items
Helping Everyday Rewards simplify and re-imagine the Everyday Rewards website to support future features, rich content and connected ecosystem experiences.
Re-designing information architecture and navigation for future Everyday Rewards website
12 month masters thesis which looked at how to speed up the VR prototyping process through AI tools
Using AI to create more meaningful VR experiences for Palliative Care Persons
Re-designing internal health portal to increase engagement and build trust with healthcare practitioners
Re-designing health portal for healthcare practitioners
Designing and launching mobile app to help Meat & Livestock Australia digitise their paper forms to allow better traceability and auditing of data